On average, Hispanics spend more time playing video games per week compared to Non-Hispanics. Hispanic males and those 18-34 years of age play the most overall.
Most consider themselves ‘casual’ or ‘core’ video game players. Hispanics are twice as likely to consider themselves ‘hardcore’ or ‘professional’ players compared to Non-Hispanics.
Most consider themselves ‘casual’ or ‘core’ video game players. Hispanics are twice as likely to consider themselves ‘hardcore’ or ‘professional’ players compared to Non-Hispanics.
Approximately 9-in-10 Hispanic and Non-Hispanic adults have played video games on any device in the past year.
Hispanics are more likely than Non-Hispanics to play video games on their mobile device and handheld gaming systems.
Console video gaming systems are the preferred method for playing, particular among Hispanics.
With the exception of puzzles/word/number games, Hispanics are more likely to play the different types of video games available including action/shooter, adventure/fantasy and strategy/war games.
Call of Duty is the most popular video game overall among Hispanics. Among Non-Hispanics, Mario Brothers and Candy Crush are most common.
Hispanics expressed more enjoyment/interest in watching others play video games compared to Non-Hispanics.
‘Call of Duty’ is the game that Hispanics would be most interested in watching others play.
This study was conducted by ThinkNow Research in April 2014. Our sample size for Hispanics was n=500 and for non-Hispanics n=300 with an age bracket of 18-64 years of age. The screening criteria for Hispanics was: self identify as Hispanic origin. For non-Hispanics, the screening criteria was: self identify as Non-Hispanic origin.
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